Lucid Dreaming

In "Lucid Dreaming" by Pamela Hartmann, she writes about lucid dreaming the processes of lucid dreaming. First, lucid Dreaming is aspical dream; the person who has it sleeps but is aware of every thing and watches it. Also, he controls his dream or changes it and he can do what he wants. Second, lucid dreaming has an old history from many years ago. It was discovered in 1902 and it was called"dream of knowledge". Finally, we can improve the lucid dream process, it can be improvied by the MILD technares and this means when you wakeup from adreams go back to sleep and imagine yourself in the same dream, and see yourself bcame lucid.

Advertisement differences between two countries

Are you interested in the advertisement? Advertisements are very common now and there are many kinds of advertisements. The ad style depends on the audience who care about it. There are ads for children, teenagers and adults. The ads differ from country to country and culture to culture. In fact, advertisement style has some differences between the US and Saudi Arabia in many ways, such as ads for psychological illness medications, professionalism and frankness of ads and ads sent by mail.

First, when I saw the advertisements in the US, I noticed many ads are about medicines, especially for psychological illnesses. In addition, those types of ads make people feel they are sick and they need it. For example, in one of the ads about bad mood for people who become sad or angry quickly the content of the ads showed somebody who went to his/her work in the morning and the coffee was spilled on his/her clothes and he/she doesn’t become angry, just takes one tablet of this medicine and after one week he/she will feel better. However, in Saudi Arabia it is very different. There are no ads for any type of medication for psychological illness and upset mood, because there are not many companies to compete for this kind of medicine. In addition, in Saudi Arabia, it is not allowed to go to a pharmacy and get this kind of medicine without a prescription. For example, the sleeping pills Saudi citizens cannot buy it easily without prescription.

Secondly, the advertisements in the US are more professional and more frank in ads than in Saudi Arabia. Some companies use frank comparison ads to compare their product with other brands to show their products as the best, and that is legal in the US. For example, According to Suzuki website Suzuki company's ads says"More affordable and more interior room than Corolla and Civic" . However, in Saudi Arabia, companies use hints in the ads to show their special advantages and features that other companies do not have. For example, there are two cell phone companies in Saudi Arabia that compete to attract more customers by showing their special advantages.

Finally, there are many advertisements that come by mail in the US for restaurants, clothes stores and universities, and sometimes it is annoying. For example, in US the fast food restaurants like Burger King and many famous stores like Macys and the insurance companies send their special offer ads by mail to many people to sell their products. However, Saudi Arabia Saudi citizens do not have this type of ads. Moreover, Saudi citizens use the mail just to send letters from city to city or from country to country, because the mail services are expensive, so many Saudis do not have mailboxes at their homes.

In conclusion, the ads depend on the culture and what people do believe. In addition, some kinds of ads do not fit all countries like Saudi Arabia and the US, and there are differences in ads such as psychological illness medications, professionalism and frankness in ads and ads sent by mail. I think the companies should care about their ads content if they want to make ads in other countries.

Successful Business Idea

Business is important for people because it provides all the stuff they need. In addition, business is very profitable to the owner. However, the amount of profit depends on the owner's skills and the kind of business. There are many types of business; some of them are simple and some of them are complex. For example of these businesses is the second hand store. The second hand store is a very successful business, especially in a small town like Carbondale, for many reasons. The second hand store is economical and profitable for the owner. In addition, it is beneficial for the students and the owner. Moreover, it is very convenient for the customers and that attract, them more to come to this store many times.

First, the second hand store is economical. For example, if the owner does not have big capital, the second hand Store is appropriate for his situation, because the owner buys used stuff and that does not cost a lot of money. Also, Carbondale is a small town that supports this kind of business to became popular, and everybody knows that store without expensive advertisements in the newspaper or television, but in the beginning, if that is necessary he could put his ads on bulletin boards and that is free.

Secondly, the second hand Store is beneficial for the customers, especially the students. For example, most students who arrive in Carbondale do not have a lot of money; as a result they will go to this store to find items that are cheaper than items in a retail store. In addition, the students do not want fancy stuff if they will not stay in Carbondale for a long time. On the other hand, the second hand Store accepts the stuff which the students used, and that helps them to sell their stuff if they leave Carbondale.

Finally, the second hand store is convenient for ordinary people and the students. For example, they go to the shop and buy the furniture immediately and save their time. In contrast, when they order it from the internet, that takes along time to receive the furniture. Sometime the product in the internet is deceptive because the picture does not look like the reality. Also, the second hand store could have more than one section; one can be for used furniture, one for used clothes and one for used books. In this case, it has many options for the customers to find anything they want, it and for the owner to make more money at the same time.

In conclusion, the second hand store is a very successful business. A second hand store has many advantages like economic for the owner who has small capital to start a project and to earn money. In addition, it is a benefit for the students and for the owner to get cheap deals. The second hand store provides all used items one needs in one place that keeps the customers coming many times.