Wednesday, September 10, 2008

Advertisement differences between two countries

Are you interested in the advertisement? Advertisements are very common now and there are many kinds of advertisements. The ad style depends on the audience who care about it. There are ads for children, teenagers and adults. The ads differ from country to country and culture to culture. In fact, advertisement style has some differences between the US and Saudi Arabia in many ways, such as ads for psychological illness medications, professionalism and frankness of ads and ads sent by mail.

First, when I saw the advertisements in the US, I noticed many ads are about medicines, especially for psychological illnesses. In addition, those types of ads make people feel they are sick and they need it. For example, in one of the ads about bad mood for people who become sad or angry quickly the content of the ads showed somebody who went to his/her work in the morning and the coffee was spilled on his/her clothes and he/she doesn’t become angry, just takes one tablet of this medicine and after one week he/she will feel better. However, in Saudi Arabia it is very different. There are no ads for any type of medication for psychological illness and upset mood, because there are not many companies to compete for this kind of medicine. In addition, in Saudi Arabia, it is not allowed to go to a pharmacy and get this kind of medicine without a prescription. For example, the sleeping pills Saudi citizens cannot buy it easily without prescription.

Secondly, the advertisements in the US are more professional and more frank in ads than in Saudi Arabia. Some companies use frank comparison ads to compare their product with other brands to show their products as the best, and that is legal in the US. For example, According to Suzuki website Suzuki company's ads says"More affordable and more interior room than Corolla and Civic" . However, in Saudi Arabia, companies use hints in the ads to show their special advantages and features that other companies do not have. For example, there are two cell phone companies in Saudi Arabia that compete to attract more customers by showing their special advantages.

Finally, there are many advertisements that come by mail in the US for restaurants, clothes stores and universities, and sometimes it is annoying. For example, in US the fast food restaurants like Burger King and many famous stores like Macys and the insurance companies send their special offer ads by mail to many people to sell their products. However, Saudi Arabia Saudi citizens do not have this type of ads. Moreover, Saudi citizens use the mail just to send letters from city to city or from country to country, because the mail services are expensive, so many Saudis do not have mailboxes at their homes.

In conclusion, the ads depend on the culture and what people do believe. In addition, some kinds of ads do not fit all countries like Saudi Arabia and the US, and there are differences in ads such as psychological illness medications, professionalism and frankness in ads and ads sent by mail. I think the companies should care about their ads content if they want to make ads in other countries.

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